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Inclusive, accessible social behaviour change: what it’s and tips on how to do it | Blogs

Selling wholesome and inclusive behaviours and social norms is important to our work at Sightsavers to guard sight and struggle for incapacity rights.

Behaviours pushed by stigma, unfavourable stereotyping and discriminatory attitudes current a serious impediment to folks with disabilities with the ability to entry equal rights in society.

The sector of social behaviour change (SBC) helps deal with this. Inclusive and accessible SBC means:

  • We work with companions to verify processes are incapacity inclusive
  • We design supplies and actions which are accessible for folks with numerous disabilities
  • We use SBC to cut back stigma confronted by folks with disabilities, together with psychological well being circumstances

At Sightsavers, we’ve been on a journey to be taught and develop our experience within the area of inclusive and accessible social behaviour change.

What we’ve executed

We’ve put collectively a staff that focuses on social behaviour change, together with regional SBC technical leads in East and West Africa and an inclusive design lead. The staff brings collectively our SBC abilities and experience throughout the breadth of the organisation’s work, from inclusive design to accessible supply.

We’ve developed an SBC toolkit with sensible instruments to assist improve employees capability and confidence. The toolkit helps everybody from challenge managers and nation administrators to fundraisers and monitoring employees.

We’ve created an SBC group of follow which is a digital area for Sightsavers employees to collaborate and share experiences and studying on SBC. Inside this group (which meets month-to-month), we’ve used studying questions like: “What are the simplest methods of lowering incapacity stigma?” to assist talk about what’s working properly and what isn’t throughout our totally different thematic areas and nations.

As we’ve gone by way of this course of, we’ve gained information and confidence. We’re making inclusive and accessible SBC an embedded ingredient in an rising variety of our initiatives and guiding our companions and different growth organisations to do the identical.

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