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Thursday, September 28, 2023

PUMA and Ciele Athletics be part of forces to assist LGBTQ+ youth

PUMA and Ciele Athletics are teaming up as soon as once more to make a distinction. This partnership, aimed toward benefiting The Trevor Venture, carries a robust message of assist and inclusivity for the LGBTQ+ group. Launched in September, a month devoted to nationwide suicide prevention, the PUMA x Ciele Athletics Assortment not solely raises consciousness, but additionally supplies much-needed help to the youthful LGBTQ+ demographic.

Photograph: Puma/Ciele Athletics

A dedication to creating a distinction

The gathering helps The Trevor Venture, a non-profit group targeted on suicide prevention and disaster intervention for lesbian, homosexual, bisexual, transgender, queer and questioning (LGBTQ+) younger people. 

“We’re extraordinarily proud to proceed our partnership with Ciele in a significant method by supporting The Trevor Venture, with whom we’ve had a long-standing relationship,” says Erin Longin, GM of International Run/Prepare at PUMA. “Our objective was to create a easy and impactful assortment of merchandise that assist these communities not solely throughout their runs, but additionally when they might need assistance probably the most.”

Photograph: Puma/Ciele Athletics

Celebrating id and empowering others

Cal Calamia, an influential advocate for The Trevor Venture, has been chosen as one of many faces behind the partnership. Calamia, a proficient transgender runner, stands as an educator, activist and function mannequin. Their private experiences and dedication to empowering trans and non-binary people deliver a priceless perspective to the collaboration.

PUMA and Ciele Athletics unveil limited-edition working collaboration

“The factor that I really feel I’m all the time coming again to is, how do I maintain house in order that trans and non-binary folks, queer folks, can perceive that there’s nothing inherently improper with who we’re?” says Calamia, “And there’s really a lot magnificence and a lot to rejoice about our identities.” 

Photograph: Puma/Ciele Athletics

Via this collaboration, Calamia seeks to encourage and empower others to vary the narrative and supply assist for LGBTQ+ youth.

An inclusive assortment

The PUMA x Ciele Athletics Assortment not solely delivers high-performance kinds, but additionally showcases a dedication to inclusivity. Designed to enchantment to people of all backgrounds, the gathering deliberately retains esthetics easy, permitting the message to take centre stage whereas incorporating distinctive design options. Some key kinds throughout the assortment embody:

  • The PUMA x Ciele ForeverRUN NITRO working shoe 
  • The PUMA x Ciele THE WORK IS THE WORK tee 
  • The PUMA x Ciele PEACE IS THE PLACE tee 
  • The PUMA x Ciele GOCap

Availability and affect

The PUMA x Ciele Athletics Assortment launched on Sept. 21 on PUMA.com, cieleathletics.com, and choose retailers globally. Starting from $50 to $170, these merchandise provide not solely nice performance, but additionally an opportunity to contribute to a worthy trigger. Along with the unique product lineup, PUMA and Ciele Athletics have dedicated to a beneficiant $25,000 donation to additional assist The Trevor Venture’s mission.

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