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Wednesday, September 27, 2023

Social behaviour change: a game-changer to cut back stigma | Blogs



Emphasise optimistic media protection

The media has an necessary half to play in decreasing the usage of derogatory language and selling optimistic incapacity illustration. By reporting correct info and showcasing optimistic tales of people with disabilities, the media may also help to interrupt down stereotypes and cut back stigma. It is usually necessary that media platforms are accessible and inclusive. Media homes may also help problem unfavourable stereotypes and promote understanding and acceptance of individuals with disabilities, together with individuals with psychological well being circumstances. They’ll additionally present alternatives for individuals with disabilities to share their tales and experiences, serving to to extend consciousness and understanding.

The distinction it makes

Being a frontliner in implementing Ghana Somubi Dwumadie, an inclusive and accessible SBC intervention, I can say for a incontrovertible fact that social behaviour change is gaining floor. Grantees and individuals that I’ve met admire that it’s a great way to cut back incapacity stigma.

On certainly one of my monitoring visits, I met Selase, a programme participant with a bodily incapacity. He informed me that earlier than the mission, individuals in his group disregarded and disrespected him and different individuals with disabilities – however on account of the SBC exercise, they’re now handled with dignity and respect. Selase has been assigned as a choir organiser in his church, and he took a number one function in organising a zonal rally on the finish of final 12 months.

As a part of the mission, Sightsavers organised accessible design coaching for grantees and companions. They’ve testified about how worthwhile it was, and individuals realized expertise resembling how to decide on the appropriate colors, fonts and sizes for posters and different supplies to make their actions inclusive and accessible. I supported grantees after the coaching by means of ongoing teaching, technical steering and suggestions mechanisms to assist them perceive methods to implement accessible design and supply of SBC interventions.

The whole lot we realized about efficient social behaviour change programmes by means of engaged on Ghana Somubi Dwumadie will inform future SBC tasks at Sightsavers. We all know that we have to take note of the roles of inclusion champions, spiritual and conventional leaders, media homes and group chiefs. By doing this, we’ll assist be sure our programmes are efficient in decreasing stigma and selling optimistic attitudes in direction of individuals with disabilities and psychological well being circumstances.

Focused on studying extra or partnering with us on social behaviour change tasks? Contact Joseph by emailing [email protected]

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